Content development across multiple media platforms; project management; corporate video production; end-user software training and curriculum development; corporate communications


Translating technical material into plain language;  crafting website content; scripting and producing customer testimonial and promo videos; writing and editing newsletters (internal and external) and press releases; creating and delivering live presentations; writing user manuals; creating online training tutorials and interactive software demos


Business Plan Development: Edited and rewrote two versions of company business plans (one for customers, one for investors) for software development startup.

Social Media Strategy: Developed recommendations for increasing the company’s online presence and brand recognition via social media platforms; educated senior management on how to use various platforms (e.g., Twitter, Facebook, LinkedIn), including automated tools, best practices, personnel requirements and the challenges of social media for a B2B organization.

Web Content Development: Created product descriptions and other content for corporate website developed to promote the new company and its offerings.


Client Support: Provided ongoing internal and external support services for multi-million dollar custom software development contract for a provider of background investigations and screening services; applications included location-based personnel tracking and management system and suite of handheld solutions for field investigators. Support services included:
  • Prototype Development: Parsed client specifications for Flash developer to create mobile software prototype; created interactive, online demo of prototype to present to client at each stage of development.
  • End-User Training: Created and maintained interactive, online training courses covering all applications for client's field investigators; developed and conducted live end-user Webinars; worked with client's management to develop end-user workshop curricula.
  • Customer Service Training: Developed and conducted live “Training the Trainer” Webinars for HSS help desk team providing support to client's end-users.
  • Documentation: Created weekly “Smart Tips” delivered to users’ smartphones; wrote, edited and updated end-user manuals for all applications.
  • Customer Communications: Developed PowerPoints, email announcements and other materials to support HSS’ communications with client.
Sales Support, Health Care Products Portfolio: Created standardized sales presentations, including PowerPoints, live demo scripts and online, interactive product demos, for various applications aimed at home health agencies; goal was to eliminate the “silos” in the sales force and enable all salespersons to conduct demos across product lines.

Customer Testimonial Video Series: Produced HD video series featuring HSS customers discussing how they use HSS products to gain competitive advantage; conducted pre- and on-camera interviews, logged footage, scripted videos, and supervised editing and post-production; long-form video featured in HSS booth at industry trade shows and re-edited short-form versions featured on HSS website. NOTE: HSS was acquired by SanData Technologies, spring 2010; videos no longer present on website due to company name change; available on request.

Website Relaunch: Developed content for the new HSS website, including all text, videos, health care industry resources portal and other content; worked with site developer on content flow and user experience; supported lead project manager with communications to team members and project timelines 


Training & Documentation, Global WOMPA/One*STAR Rollout: Worked with North American and global training organizations to support international deployment of field service solutions on the desktop (WOMPA) and mobile devices (One*STAR) to more than 3,000 field service engineers worldwide.
  • Created and maintained online, interactive training courses for both applications, customized for end users in the Imaging Solutions, Cardiac Care and Ultrasound field service organizations across North America and Europe.
  • Produced mobile solution “Help” videos designed to run on handheld devices.
  • Developed and led live Webinar series for North American FSEs for initial rollout and subsequent releases.
  • Wrote user manuals and “What’s New” guides for all releases.
Training & Documentation, North American STAR*FSE Rollout: Created and led “Training the Trainer” program, a series of live workshops for Philips field service engineers selected to provide end-user training and support to their colleagues; goal of the program was to reduce training expenses and increase buy-in among more than 1,500 FSEs for the rollout of smartphones running a mobile field service solution.